Where the name comes from
The latte factor is a phrase from the personal finance writer David Bach: small daily spends, the coffee on the way to work being the famous example, add up to more than people think. The arithmetic is simple and still surprising. A 4.50 coffee five times a week is 1,170 a year.
It has fair critics too. Cutting coffee alone will not fix a budget where rent is the problem, and treating every small pleasure as a leak is a quick route to a joyless spreadsheet. Use the number to choose, not to feel bad.