Streak milestones: 7, 21, 30, 66, 100 and 365 days
The calculator shows the next milestone after your current run and how many days in a row it is away. The list is the set of numbers people actually count towards: a week, the old 21-day figure, a month, 66 days, 100 and a year.
66 is there because it is the median time to automaticity in the best-known study of habit formation, by Phillippa Lally and colleagues at University College London, published in 2009. The range in that study ran from 18 to 254 days, so 66 is a middle, not a deadline. The same study found that missing a single day did not measurably set people back, which is why the rate matters more than the run.