The four boxes
The matrix is named after Dwight Eisenhower, who made the point in a 1954 speech that the urgent problems are rarely the important ones. Stephen Covey turned that into the four-box grid in The 7 Habits of Highly Effective People, and it has been drawn on whiteboards ever since.
- Do now: urgent and important. Today.
- Schedule: important, not urgent. Give it a day and a time.
- Delegate: urgent, not important. Someone else, or a fast rough version.
- Drop: neither. Cross it off without doing it.